Quote:
Originally Posted by sethro
For competition you could also pick Audi and use those billboard war ads. I think Mercedes more or less competes with Lexus  |
Not sure which ads you're refering to? Isn't Audi owned by VW? I always thought of BMW's direct competitor as Mercedes (Daimler). Can anyone shed some light? I understand competitors are also Fiat, VW, Ford, Toyota, etc. but which would you say is the most competitive competitor?
