haha, thanks guys for all the help. I think this whole thing came off wrong. I was only asking for what you guys think. For example, like BMW's main competitor, Daimler or Audi? Or what would be BMW's weakness in quality, production, or marketing. I'm sure all of us have different opinions, and wanted to hear what others thought. Personally, I think they should revive the clive owen short movies and relaunch a web campaign considering the economy is curving upwards.