Quote:
Originally Posted by AzNMpower32
If someone hasn't already given you the website, the BMW Group webseite has a lot of information. If you wanted to "think" like the company, you would tout about it's high corporate sustainability index and it's commitment to the environment. Statistics like how 95% of a BMW vehicle can be recycled and how 15% of all plastics in a vehicle come from recycled material are sure to please the statisticians. EfficientDynamics* technologies such as Auto Start-stop, Brake regeneration, Shift point display, and adaptive aerodynamics are standard on every BMW. And BMW Manufacturing in Spartanburg uses innovative techniques to reduce COČ emissions and reuse resources. Well, all their factories are innovative but I suppose folks in the US will care about US manufacturing.
BMW Group
*not applicable to NA models |
Just to pose a counter-argument, although their materials may be eco-friendly, the vehicles themselves are not. One of the threats that BMW faces in the near future is the tighting of environmental regulations relating to cars, in particular to EU nations. I will post article when I get home later, but do you think BMW will be able to overcome this challenge and still be competitive?