Could be, but they sure messd it up out-the-door by overpricing them tremendously. The Diesel premium was about twice what even the largest estimates were prior to the launch/announcement, e.g., most of the estimates I saw were from a $1,000 to $2,000 premium.

BMW should have listened to their Dealers and Salespeople. Some of the salespeople I talked to said they were enthusiastic until the price was announced, and then they backed-off promoting it to their customers since it was such a hard sell at that price.