I think they have you fooled. By overpricing it at first, they made everyone believe its a technologically superior engine, while in reality their gas engines are as advanced. Eco credit created a sense of urgency for those who did not mind the diesel, which is what BMW wanted to achieve. Mercedes and Audi also rolled out their diesels, but I don't believe they are as successful as BMW. Maybe its because I have not visited BenzWorld in a while, but I doubt it. I don't mind these games as long as they bring out more diesel users to spread the word. If they are successful, resale on diesel will be awesome, which is my bet.