Quote:
Originally Posted by anatolych
I think they have you fooled. By overpricing it at first, they made everyone believe its a technologically superior engine, while in reality their gas engines are as advanced.
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So you are saying they purposely over-priced and planned a US launch failure, because their grand strategy was to then later drop the price and make everyone think they were getting a bargain?
Having worked in the past in Product Planning at an auto manufacturer, and been in a lot of planning meetings with Corporate Marketing types, I'm not sure if I buy into that idea... For one, if I was in Corporate planning such a strategy, I would make sure each dealer had more than 1.5 diesel vehicles in inventory when I dropped the price...