Thanks everybody for your input! It does indeed stand for SWR, or San Wu Rubber. I'm based out of Taiwan (btw this is not an advertisement of any kind lol) ... the consulting firm that designed this logo based it on our business, which is manufacturing rubber belts (V-belts, conveyer belts, power transmission belts, etc.), so that logo is actually a belt going out pulleys (which you don't see)....
Anyway, thanks again!!!