Quote:
Originally Posted by blktoptrvl
I recall that when it was started, one of the key points of FUBU was that the clothes line was designed to be used by black folks because there is a need in the market. These clothes are cut and fitted to conform to the average black body. That is why it is for us - by us.
Mainstream clothes makers make ther clothes for european bodies (read: flat asses). Trying to fit into these clothes is a PITA.
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I would say that is a stretch. FUBU's first items were hats and sweatshirts. Don't think there was much of a "fitment" issue for African American's with regards to sweatshirts and hats? Bottom line is they were designed to be street and urban for young African Americans. It was heavily based on sports and hip-hop. Sure anyone can buy them, but they were designed specifically for African Americans. Not only are they designed "for us", but it had to be advertised as made "by us" as well. Could you really imagine if some white owned company actually advertised for us and by us? It would be all over the news, it would be racist, it would be bigoted, etc. Total double standard.
Daymond John, CEO of Fubu, entered the retail industry after becoming frustrated with what he perceived as a paucity of street-smart, fashionable clothing in the menswear industry.
"For us, by us" was a phrase invented by John to indicate to the consumer that his was a business devoted to fulfilling the fashion needs of young African-American men.