at some dealerships not all. they tend to mark up prices for vehicles. I dunno if that's the case any more with this economy. but it was and that name stuck. I still refer to it as that as a joke. I used to work at a local BMW dealership as sales. And I'll have to say it was a stealership but they won top honors... center of excellence for 7 or 8 time out of 9 years.