All car companies have issues. Toyotas previous reputation allowed them to recall/repair cars under TSB's. Now that the media has a hold of them, they have to disclose (publicly) every issue they know about, or it may come back to bite them in the arse later. Don't believe all 34 deaths are directly gas pedal related. Remember the years of Audi unintended acceleration? Never proven, image tarnished for a decade.