It is still useful for the price. I guess that if the built-in bluetooth module doesn't do AD2P than it won't do AVRCP. Then there's this article that says it's coming. Do ANY BMW models do AD2P with AVRCP yet? If BMW works with Apple Inc on technology, I can't see it coming soon because Apple has a lock on "seamless integration" which sells more iPhone/iTouchs and BMW cleans up selling a $2 cord for hundreds. AD2P with AVRCP would open that up to any modern phone that has these profiles like most Blackberries.