Hmmm. I have been using the same 20 gB iPod since I bought my 2003 X5, first with the Dension Ice Link and then with the factory connection in my 535. Still on the original battery after 6 years. I haven't spent any other money with Apple, so they aren't getting rich off me. I find it hard to agree that they suck.

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2007 X3 3.0si, 6 MT, Premium, White

Retired:
2008 535i, 6 MT, M Sport, Premium, Space Grey
2003 X5 3.0 Steptronic, Premium, Titanium Silver
2002 325xi 5 MT, Steel Grey
2004 Z4 3.0 Premium, Sport, SMG, Maldives Blue