Originally Posted by bimmer_buachaill

As you may have noticed, there is a general move, particularly in America, away from conspicuous consumption to something more restrained. The downturn in the economy accelerated this.

Personally, I have always tried to avoid/remove unnecessary labels. I don't understand why anyone would want to be a walking ad platform for a corporation.

Removing the roundel would have the opposite effect and just attract unwanted attention. I have no problem with a small trim specific label on the back but with the increasing size of labels on all 4 sides of the car, where will it end? I'm just glad it's still easy to debadge so we have the option.