It's very cool and outrageous which is befitting the M3 racer. It's certainly in the tradition of the other art cars that are rather loud and "out there". I like it.
Since it is a vinyl wrap rather than paint it might be considered cheating as a brush never touched the car. On the other hand, since it is a digitized design they should be able to translate it to an E53 or E70 wrap. Who's going to be first?