their is a simple program , 'isquint' (for mac only, and freeware) you only have to choose the file, and press start... it converts quite fast in the ipod format.

If you want to convert dvds?
first you have to backup your dvd on your harddisk, then convert it to .avi and then their are some programs who are capable to convert it to your ipod

for backup: dvd2one

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x5 3.0 (2001)