To get the new features and capabilities as outlined in the Product Planning & Strategy Bulletin September Production Changes
dated July 9, 2010 on X5's ordered with a September build (or later) it doesn't appear that you can order these options anymore:

BMW Assist with Extended Bluetooth (639)

iPod/USB Adapter (6FL)

The dealer ordering system does not list them as options to select on new vehicle orders with a September build allocation. Has all this been automatically included in the "Technology Package" or is the "Smart phone option" (or both) ?