I actually like the exterior of the RR a little better, but for the kind of money that was going to be put down I wanted a better record of service. Plus, I don't think the RR has a power plant that can compete with the 35d right now.
I think the LRX looks worth waiting for, but the 2 doors and a 5 month old (at the time) would have been a deal breaker even if it were available at the time.
Turbo Diesel in the LRX is a nice little package though... but the exterior wasn't near enough for the RR to beat out the X5 for my purchase.
and I LOVE my 35d (6 months now)