A girlfriend of mine was sitting in the passenger seat and made the comment that a lot of people were looking at the car as we drove through town. From what I've noticed, the looks now come from women in their late 20's - 40's, soccer moms that are tired of their minivans, and business men. Conversely, the M3 got looks everywhere and compliments that ranged from 10 year olds to other sports car enthusiasts. To be honest I appreciate the subtle elegance of the X5 and want to keep it fairly stock. Definitely not a fan of the "baller" mods.