Two different issues. Campaigns and recalls are automatic.

TSBs are neither. A TSB is a technical note from mfg to the public/dealer mechanic as to 'common issues and how to fix them'. Unless the car is experiencing the underlying complaint, demanding a TSB be done is silly.

HOWEVER, often times a TSB might trigger you to say "oh, say, mine did do that once".... or it just remembers you to voice the "proper" complaint so they will do a fix that perhaps you want done.

A