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Many of the Vodka's we perceive to be of higher quality is due to clever marketing and not necessarily a better product.
ie. Grey Goose and Crystal Head vodka.
Grey Goose was started by an American who decided to make the product in France. This allowed him to charge a nice price, because Americans perceive products from France to be premium.
It is possible Grey Goose has more impurities than a cheaper brand like Smirnoff.
Having said that I think Smirnoff is horrible tasting compared to Grey.
You would be amazed at how different peoples opinions on so called premium and non premium vodkas would be if they were all served blind.
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