Quote:
|
Originally Posted by Quicksilver
Who went thru the trouble to compile this list? And why was it important?  |
Remember this appeared in CNN's Money section, then read this part carefully:
Rapper 50 Cent was the most brand-dropping rapper of the year, with 17 product mentions in 7 songs, mentioning brands like Bentley, Cristal, Lamborghini, Mercedes and Nike.
It was unclear how many of the product mentions were paid placements -- advertising industry analysts quoted in AdAge said that revealing such a deal would likely undermine both the rapper and the brand's credibility.
The deals are indeed made, and they move product and create brand loyalty. I can't tell you how many times I've seen an Escalade drive by with a parking sticker in the back window from a shady apartment complex. There are lots of people who prefer to spend the majority of income on what they drive as opposed to what they live in- I'm from that kind of neighborhood and I used to be of the same mindset.
The reason you don't hear shout outs to Ford, Chevy or Dodge in country tunes is that kind of brand loyalty comes from someone's family, and no song is gonna change that. Mentioning a specific brand of truck would do the artist more harm than good- it would alienate those who are fans of the brands not mentioned in a positive way.
JV