Made in Taiwan.

Introduced in 2010, one tire model up until now, more to follow apparently.

From their web site: "Designed to provide a value-priced performance tire...... developed to fill the niche in the market between the low end Chinese tires and mid-range brands from Korea and Japan."

I guess I didn't realize that there was a niche in between Chinese tires and Korean tires.

I have a coaster on my coffee table that says "Life is too short for cheap wine." They should make a tire version of that, for garages, IMO.

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2007 X3 3.0si, 6 MT, Premium, White

Retired:
2008 535i, 6 MT, M Sport, Premium, Space Grey
2003 X5 3.0 Steptronic, Premium, Titanium Silver
2002 325xi 5 MT, Steel Grey
2004 Z4 3.0 Premium, Sport, SMG, Maldives Blue