Seems many of us agree..

I love..

HUD (also added it at the last minute, but I LOVE this option)
Comfort seats
Comfort access
Premium sound (and *I* still listen to CDs, thank you!)
Top view camera is very cool.. Of course, now I'm forgetting how to park "normally"
NAV, but that goes without saying (you do get a bigger display)
19" wheels (versus 18")

What I'm ambivalent about..

Panorama roof is nice, but I probably would not miss it if it were gone.
It does feel more like you're "on the road" rather than "in the car," though.
I use my automatic high beams and they work well, but they are confused by highly reflective signs, which are everywhere.
Ventilated seats are nice, but they are very.. subtle. Other vehicles with this feature it's plain and obvious.

Don't miss..
Running boards are not useful.
Didn't like the sport package myself (didn't get it, but my test drive had it)

Wish I had gotten the adaptive cruise control, though.