I don't get the fake badging either. De-badging is fine imo, but not adding fake ones. I am also fine with adding M parts to a non-M car that have the badge on it, such as wheels.

///M brand is going to be as watered down as AMG soon. I wish they would have reserved the ///M brand for cars and left the top performing SAV models with the "is" designation. Even as good as the X5/X6M are.

///M isn't just for marketing though because all true ///M cars are better performers than the standard version, but technically, I guess you can say ///M has somewhat stood for marketing since the e30 ended production.

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