The ATT and VZ cost for a "personal hotspot" is ridiculous. My CFO is moving to one of Sprint's 4G cities and they offer a 4G hotspot like that with unlimited data for something like $60 a month... I think that is a hell of a deal for unlimited 4G, and I'm not going to give up unlimited data and being able to look things up while on the phone for the ability to use my phone in the middle of nowhere. (the only possible advantage I can see in Verizon)