This is a real issue! I have noticed chipping after 300 miles on my Alpine White X6M. I installed 3M on rocker panels. rear doors, running boards, etc. Also put generic mud flaps. At 9000 miles the 3M needs replacement. Winter driving has greatly increased the problem. Chips on the Alpine White show up as dark specs so they are obvious. Although the vehicle is great and FUN to drive, this cosmetic issue will completely frustrate a car fanatic.