Quote:
Originally Posted by BGM
I'm not defending BMW but technology like navigation, back-up camera does not get a lot of R&D in their business model--it's about performance. Lexus, yes, you will get a better navigation. But that's like asking why a Lexus with a great navigation and Mark Levinson sound system doesn't drive like a BMW.
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I really think you've hit on the issue here- but it isn't that BMW has made a conscious decision...it is more that as a company they don't
value things like Navigation and cupholders. It is a cultural thing... It isn't valued, it doesn't get attention, bad decisions are fine, they farm out project management, they listen to Teleatlas and say "Ya, should be fine... pass the bratwurst"
When you think how bad their nav/eletroncis was back in 2000, they've really improved. Just blew it with the hard drive based map and teleatlas as the vendor. IMO