Quote:
Originally Posted by BGM
I'm not defending BMW but technology like navigation, back-up camera does not get a lot of R&D in their business model--it's about performance. Lexus, yes, you will get a better navigation. But that's like asking why a Lexus with a great navigation and Mark Levinson sound system doesn't drive like a BMW.
|
All they had to do was stick with NavTeq and NOT make a decision to switch to the cheaper TeleAtlas data source. We're not talking big R&D buck here.