I had an 08 and I loved it. The service I received from Land Rover has been 10 times better than BMW but I'm sure that has to do with the volume of cars that the dealers have to handle. I temporarily switched to the X5 due to family planning and the third row. You wouldn't be settling with either cars, but they are very different cars. I hope to get another Range Rover Sport Supercharged ASAP!
Of course, I'm biased because my RRSS saved my life from a drunk driver.
(The interior in the new Sports is absolutely gorgeous!)