Turning GPS off doesn't help. Location services will use WiFi and cell tower triangulation when GPS isn't available. Turning those off pretty well makes a phone useless.

There are differences between how apps use location services and the how the iPhone tracks your location. You have to give the apps permission to use your location information. The iPhone does it without asking for your permission. The apps, except those that are specifically for tracking, most likely only use your current location. The iPhone is keeping a permanent record of all your locations.

What would worry me is I know why the apps are using my location information, whereas Apple's motivation could be anything. The fact that Apple has repeatedly taken these kinds of liberties with its consumers is one of the reasons I will never buy an Apple product.

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