The e53 looks way better than either an RR or a Cayenne....

The Cayenne to me looks pregnant, nothing like the timeless design of the Carrera. It has improved a lot over the years but it still looks bloated. The RR design is from the 70s! Compare it to the original RR design and it basically looks the same with a few tweaks.

I like the RR Sport and I would buy a pepper GTS in a heart beat but the Xs are way ahead on design.

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2003 4.4i black ext./black int./black headliner (kid's runabout)
2014 535d X-drive, M package, silver/black interior

Sold but not forgotten:
2009 E70 35d, black ext./black int./black headliner (sold 2021)
2006 4.8iS Le Mans blue/cream int./black headliner, SOLD in 2012 sadly...

Other hardware:
2015 Cayenne S (wife's new DD and definitely wroooommmmm)
2016 Tundra 1794 edition crew cab, luxo hauler
2005 Tundra crew cab, weekend hauler. Sold after 150k very happy miles.