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Old 07-26-2011, 01:36 PM
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Quote:
Originally Posted by ICX5 View Post
I think this list could go on and on, but I find it hard to believe that BMW choose the recommended service interval for no particular reason (good or bad).

Having worked as a Product Planner at an Automotive manufacturer many, many years ago, I can tell you that Marketing believes long service intervals are a competitive advantage, as the typical customer finds service to be an inconvenience at best, and an irritating hassle at worst. I have been in meetings where Marketing was arguing with Engineering to lengthen the engine oil change interval to be longer than competitors.

A vehicle which needs no service at all is Marketing's dream, and they really do think it would be an important selling point and result in significant incremental sales.
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