As Mobilejo says, we pay for personalised plates in the UK. I think the one on my E71 was about $750US, but they can go to silly figures for those that have some special wording, especially if illegally mis-spaced.

We have strict rules on the construction of plates and you can lose your right to a plate and a fine if the cops feel aggrieved or you get spotted by the DVLA themselves. No recompense for loss of a plate either, whether by 'removal' or cloning - a growing issue here where your plate is copied onto an identical vehicle in order for that owner to avoid speeding fines or commission of crimes etc.

And that 1M is a disgrace. The owner should have it taken away and be given a life ban!

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Me:
Current: 2011 E71 40D Vermilion Red/Beige Nappa

Wifey:
Current: 2012 R80 Countryman SDX Green/Cream