6NR was actually the code for the BMW Apps from the factory, available for post March 2011 builds. If you had that, then you could download the apps yourself.

It requires several other items to be present for it to be ordered, so it is a safe bet that even to add it at your dealer, if that can be done, you would have to have these other items in your current vehicle build. Check your invoice to see which ones you bought.

Navigation System
Bluetooth telephone preparation
USB audio interface
Telephone USB audio interface
Snap in phone cradle (purchase directly from dealer)


More details here on 6NR here:

http://www.bimmerfest.com/forums/attachment.php?attachmentid=262418&d=1295141764

And here is a vendor offering a kit to retrofit the 6NR

http://www.e90post.com/forums/showthread.php?t=507330

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2007 X3 3.0si, 6 MT, Premium, White

Retired:
2008 535i, 6 MT, M Sport, Premium, Space Grey
2003 X5 3.0 Steptronic, Premium, Titanium Silver
2002 325xi 5 MT, Steel Grey
2004 Z4 3.0 Premium, Sport, SMG, Maldives Blue