Originally Posted by indianapolisX5

I hate this idea. The 3 Series and especially M3 have become such a benchmark that they are nearly a brand in themselves. BMW M has already offended loyalists with the switch from high-revving NA engines to forced induction - why do further damage by changing a cherished name? I understand the need for progress, but is there no respect for history & tradition left at BMW anymore?

That said, this new 3 is a pleasant evolution of the E90 in sedan guise. The current E92 is a great looking coupe - hopefully its successor doesn't wear the F30's face.