Good advice, But I am curious how the walmart would work. Why don't you try it for your next change and get back to us with a report.
Just Kidding, I'm going to bring this up at BITOG, see waht the responses are.
Well research on BITOG yielded a buyer-beware- cation. look here: lawsuit by API against Warren and others for faking the API logo and selling inferior oil under that logo, how sad,
API Sues Motor Oil Marketers Over Trademarks Usage
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