Just wanted to update this with what I found. Cleaning the ignition switch didn't fix my "cranks but won't start issue." I tried both keys, depressing the throttle to the floor, nada. Finally I tried disconnecting the MAF as I'd seen suggested a couple of times on here and wala, roared to life. I had been quick to rule it out because it had been said that the MAF is not in effect during startup.

Now I need to figure out if it just needs to be cleaned or replaced.