I think this may go counter some others experience, but I switched from my second set of Michelin Lattitides to Conti Contact DSW's on my last X5 and was very pleased with the improvement. The light snow driving performance was the big difference I noticed, but as I recall the road noise was also reduced. These were standard symetrical tires on 18" rims.

These tires were not particularly cheap, but I got a good price from Tire Rack and had them installed by my dealer. On that topic, I concur with some of the previous statements in this thread. I think anyone should shop around for the best price, but going cheap on tires is the wrong place to save money. I can think of a lot of other things I'd be willing to cut corners on before buying a lower price tire. My advice to anyone looking for new tires is; do your resarch here and on other blogs, at retailers, and sources like Tire Rack. But at the end of the day, don't buy crappy tires just to save a few bucks.

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Current Fleet:
2018 328d Xdrive Sport Wagon
2011 X5 Xdrive 35d
1973 2002 tii
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Past loves:
2015 i3 REX
2011 535i Xdrive
2005 X5 4.4i
2003 530i
1999 528i
1995 525i