Well the big 7's IDrive is now being copied by the new S-class as well and a little while ago MB was making fun of the IDrive in their commercial.

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Dinan S1 pkg / 22" Iforged Swift - Toyo 295F*315R / Eisenmann Race - OEM tips / H & R 15mm front
30mm rear spacers / Euro-spec headlights / CF M Competition steering wheel / Full CF interior /
6000K D2S / HID fogs / AiBrights V3 / Interior Xenon / LED sidemarkers / Matte black grille & hood vents