It's an E46 M3 wheel that was sent out for the following...

Increased thickness
Thumb grips at 9 and 3
BMW M stitching
Feux suede
Perforated leather
Ridged carbon fiber

Cost was approx $950 with the cost of the M3 wheel (airbag is OEM 4.6is)

It's completely over the top but it really makes the interior.

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2002 X5 4.6is - Titanium Silver / Black Alcantara - Dinan Stage 2 - Bilstein/Eibach - Brembo BBK ----SOLD---
1993 318i - Brilliantrot / Tan - bone stock daily driver