Quote:
Originally Posted by AzNMpower32
BMW did this with the F30 3er last year as well, bundling premium package with xenons. They undid it starting in the April timeframe (2013 model changeover).
BMW NA and every car maker in the US continuously moves towards more packaging and fewer a la carte options in order to satisfy dealers, who want to be able to move vehicles off the lot easier and minimise option permutations.
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M, that part I understand: have cars on the lot that Biff & Buffy think they want to buy/probably lease.
SG's point, and my rant is that one is hard pressed to pick off a few things one wants, (to order rather than buy off the freakin lot), without having to check several 'packages' that are full of stuff one may not want, but most of which contain 'stuff' that are way overpriced and simply gross margin propper uppers for the mfg.