Acetone does a good job taking it off. Then 3m General Adhesive remover for the residue. If you don't like the look of it without the coating, you can always Plasti-dip it. A lot of people forget that it comes in a lot of colors and customizable tints. There is one color; Camo Tan that would match pretty good.

It will be a little darker, but may be a nice contrast against the brushed aluminum strip.

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2011 E70 50i M Sport