Quote:
Originally Posted by JCL
It costs money to certify. But if cost was the reason, then why would Amsoil come out with multiple lines of API-certified oil, at a lower price point? They could afford the cost of certification there. But not for the products they refer to as their premium products?
I suspect it isn't cost, but flexibility. By not certifying, they retain the ability to change the recipe from batch to batch, if they want. At no incremental cost. And they get to perpetuate the underdog myth, the small company against the giants. They go to great lengths to keep that going.
Or maybe they spend so much money developing super oil that they then can't afford to test it. No, I think I'll go with theory A.  |
Yeah, I don't know enough about Amsoil and their policy on certifying or not certifying their various oils. Something to look into for sure.
I get what you're saying, but surely you have seen the abuses that large multi-nationals have inflicted on small companies to prevent them from ever becoming real competitors. Heck, govt helps these large entities put small competitors out of business as well.
I'm going to attempt a call to Stickley to see if he's willing to talk to me about the specific issue he sees with Mobil 1 and the benefit of using Amsoil and Redline motor oil...not trans fluid!
