I assume you guys are talking about the newer idrive (2010+)? I have the older version ('08) and it doesn't work even with bluetooth audio (not phone) selected. I'm relegated to using an audio cable through AUX. Either way, bluetooth or AUX it doesn't show a list on idrive right?

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'08 X5 3.0si - Alpine White / Saddle Brown interior
Specs: Sport Pkg, Premium Pkg, Tech Pkg, Comfort Access, Aero Kit, Style 433 staggered 20s on Conti DWS
Mods: Carbon 35 tint, LED angel eyes, GP Thunder 7500k fogs, H&R 20mm/25mm spacers, clear reflectors, gunsmoke-tinted taillights
Coded: Digital speedo, windows/sunroof/tailgate close via keyfob

X5 pics at Flickr