I have had the Bridgestones (terrible) Latitudes (OK) and now the Conti 4x4s. All were on new X5s. So far the Conti's are my favorite new, but I have no idea how they will wear or handle in snow.

Very little info available anywhere on the Conti's, but they do feel softer than the others.

Bummer that the Latitudes are so expensive. 30K isn't much life for a good tire.