Because, as much as I love the look of Imola Red...it just doesn't suit my personality and I'd feel uncomfortable owning a vehicle that eye-catching. E/Blue is also eye-catching but just a tad not so out there...so it would be my choice between these two colors for the "is".

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• 2015 f06 650ix GC (Moonstone exterior/Cohiba brown Merino Leather interior)
• 2014 f15 X5 50i (Space Gray exterior/Mocha Nappa Leather interior)