Calling these places "stores" is charitable.

A popular vendor of lighting products, and now other stuff, was a teenager in his parents garage for the first few years. Glossy website, lots of excitement, but just a kid scrambling to fill orders and deal with it all.

It's a catch 22 in a way, but it is best to buy from 'stores' that have broad and good feedback, but then maybe you miss the best deals and most innovative products.....