the phone is not paired... with the engine off, get your phone ready to pair, turn the engine on, watch the phone to find BMW ULF 12345, which is the last 5 digits of your VIN. pair the phone using the 4-digit PIN that is printed on the little card in your documents, or on the label attached to the ULF module in the trunk.

If PIN is not accessible, then you need PA Soft, INPA or NavCoder and a cable to "interrogate" the module and pull the pin on your laptop screen. from within that screen you also should be able to force pair the phone, still using the PIN