I love my X5 5.0. But, for work I went with a 13 Touareg TDI - I love it - it is a fantastic car. And, my customers see it as kind of a normal "everyman's car".
I drove pickups for 10 years and now the Touareg is soooo much more comfy, and a bit fun too. I am a BMW guy to the core, but the X5 would have had the wrong image and would have hurt my sales.