I really don't think its fair to compare an x5 to this cherokee. Start by comparing the cherokee to an x3. Secondly the 2014 Grand Cherokee is a beautiful car. I would say it is far better looking that the f15.

That said I hated the new cherokee look at first. However I drive past the factory that builds these and the wrangler everyday on my way to work so I see them everyday and by the hundreds. They are actually starting to grow on me. By comparing it to the x5 your picturing this thing to be way bigger than it is. It is a small vehicle and in person they don't look bad. That said they are actually surprisingly well equipped as an offroad vehicle especially for being a crossover. 9 speed transmission and they get great gas mileage.